Archiv für die Kategorie ‘Berner Oberland’
Veröffentlicht in Berner Oberland, Fitness- und Wellnessbranche, Unternehmertum, tagged bus2alps, bus2alps.com, jon fauver, outdoor interlaken, phocuswright travel innovation summit, trekksoft, trekksoft.com am November 17, 2012 | Kommentar schreiben »
Veröffentlicht in Berner Oberland, Tourismus, Unternehmertum, tagged merchant account high risk, merchant account tour operator, merchant account tourism, payment gateway for tourism, payment solution tourism, transactions costs, trekksoft am November 5, 2012 | Kommentar schreiben »
Giving your customers the possibility to book and pay online provides multiple advantages. You can use new marketing channels and leverage your turnover through agents and reselling platforms. All this helps you strengthen your business.
Nevertheless, to go online one has to establish certain settings and adapt to certain facts given for e-commerce in general. A good example is the costs for accepting credit card payments. To make a payment by a credit card online, a so called payment service provider is needed to establish a link between the credit card firm, such as VISA or Mastercard, and a particular bank. This payment service provider charges a certain commission to do this transfer. If you want to use payments through PayPal, you will pay for the transaction as well.
The entire online payment market is highly intransparent and depending on the payment service provider and your bank, you will pay from some percent (2-3%) to over 10 percent for accepting online payments. The main influence factors are your payment volume and the currency in which you are accepting payments. Further, you should anyways consider potential currency risks, especially nowadays because there is higher volatility in currency prices.
If you are considering establishing an online booking possibility for your customers, you should evaluate all those costs and calculate them. To facilitate this, we took the freedom to calculate an example.
calculating the standard case
A mid-size tour operator or activity provider company establishes a booking solution with whatever booking-tool on the market. He has to face the following costs:
- Costs for a booking tool charging something between 3 and 10%
- Costs for a payment service provider for his relatively low volume 2-4%
- Eventual costs for his foreigner currency bank account ~1%
He ends up with a total of 6 to 15%, let’s say in average of around 10% commission for his booking and payments. Further, he has to establish several contracts, such as one with a payment service provider. This one especially requires different assessments and takes time and energy.
Compared to this standard procedure, TrekkSoft offers an easy solution, including the payment tool, in its booking engine for only 6 percent commission. This means, that you do your booking and payment just signing up for TrekkSoft and you receive your payouts every week to your bank account.
Lucerne (dad) – October 12, 2012 – One of the biggest Travel conferences worldwide ended yesterday, bringing up a new business perspective especially for tour operators and activity providers. Philippe Willi from TrekkSoft was interviewed about how tour operators should face future challenges, higher complexity and international competition.
After having held a speech explaining to 200 auditors how to handle contribution margins, customer value and how to improve cash flows, the CFO of several tourism companies and the driving force behind TrekkSoft, Philippe Willi, gave a short summary about his perspective on the subject.
Philippe, you spoke about improving revenues by focusing on value, pricing and commission. What are the key messages from your speech?
My speech was actually about creating profitable tour operating companies. First, I stated the importance of the “contribution margin”. I am convinced that one should value contribution margins and especially the contribution margin 1 of every single trip. This is calculated by taking the earnings, subtracting commission to selling points and credit cards, which leads to total earnings. Subtracting the trip expenses, third party expenses and further commissions leads to the contribution margin 1. Second, we analyzed that the contribution margins usually jumps from deep negative values to moderate positive ones. The magic about getting tour operators to be profitable is about selecting trips with a positive contribution margin.
What does a tour operator mainly need to do to evaluate and select those trips?
Well first he has to know what his contribution margin is. Therefore, he needs to have an overview about his sales, and needs to structure that. As trips sales are converting online more and more, a tour operator should consider a tool that helps to get an overview of total earnings in real time. This means a tour operator needs a single database that allows him to easily see what is sold concerning multiple sales channels such as agents, over the counter sales and online bookings. There are not too many viable solutions to accomplish that. After having this overview, he should calculate the costs on every single trip and see whether the one trip is profitable or not. If not, he should change prices or costs. Further, a broad marketing is needed to have the choice to reject unprofitable trips.
You have established TrekkSoft as a booking and payment solution. How does TrekkSoft contribute to this need?
TrekkSoft is one of these solutions. We developed TrekkSoft directly out of the need to make companies profitable. TrekkSoft is a booking and payment solution, but actually offers the software for managing tour operator’s sales entirely. As TrekkSoft integrates all kinds of bookings and has several interfaces for resellers and online purchases, it is the one solution for getting an overview of total earnings. From there it’s easy to subtract costs and to get an overview of the total costs. Further, TrekkSoft offers the possibility to strengthen a tour operator’s marketing in a way that he can choose what kind of tour he is going to offer and be able to strengthen its profitability.
Okay, but why TrekkSoft and not any other booking solution such as Rezgo, Bookeo or Checkfront?
I believe that online sales are not just about price and publicity; it’s about making the customer feel comfortable by providing an easy booking process. TrekkSoft is a consistent solution for tour operators that specifies on this process. A part of the entire overview of all revenues, it integrates a set of features that help to optimize; TrekkSoft allows you to strengthen sales by integrating other tour operators while partnering up with them. Tours can be a lot more appealing if one could gather core competences for the customer. Why not organize a Trip to Prague with a pub crawl and a museum visit? Therefore, three companies can partner up, which is strongly supported by TrekkSoft. Further, an operator can market through whatever agents such as Hotels or ambassadors or any other possible agent. To track results TrekkSoft uses gift-codes.
About Philippe Willi and TrekkSoft
Philippe Willi is CFO and a board member of several tour operators and activity providers. He has built those companies on profound business knowledge. To have the ability to handle and improve sales for his companies he initiated TrekkSoft as a Software solution that builds the basis for calculating contribution margins and cash flows in real time. Further, TrekkSoft enables the tour operator industry to open new sales channels. TrekkSoft has offices in Interlaken, Switzerland and in New York City, United States. The start-up company today handles over 200,000 bookings a year for its international customers.
Interview Philippe Willi @ Adventure Travel World Summit Lucerne 2012, How to increase online turnover
Veröffentlicht in Berner Oberland, Tourismus, tagged adventure travel trade association, adventure travel world summit lucerne, ATTA, ATWS, how to book online, online payments, philippe willi, trekksoft, trekksoft.com am Oktober 12, 2012 | Kommentar schreiben »
Veröffentlicht in Berner Oberland, Tourismus, Unternehmertum, tagged phocuswright travel innovation, phocuswright travel innovation summit, trekksoft, trekksoft.com am August 9, 2012 | Kommentar schreiben »
TrekkSoft was nominated for the “PhoCusWright Travel Innovation Summit”
The Matten b. Interlaken based start‐up TrekkSoft AG will be represented at this year’s “Travel Innovation Summit” in Scottsdale, AZ.
Thirty start ups will have the opportunity to present their innovation ‘on stage’ at the “PhoCusWright Travel Innovation Summit” conference in Scottsdale, AZ, in front of a large audience of industry experts, investors and industry partners. This year’s event, which will take place from the 13 to 15 November 2012 in Scottsdale, has nominated only one company as the “Innovator” from Switzerland, TrekkSoft AG, located in Matten b. Interlaken. This nomination is already a great honor and a huge opportunity for the young company from the Bernese Oberland. In addition to the Bernese Oberland start–up several other companies were nominated from the United States, Germany, Russia, Australia and England.
Since the launch of the “sign up” process in May 2012 on www.trekksoft.com, around 300 tour operators and activity providers have registered on the platform. Besides from the “cloud‐based” software, free in the basic use for all users and transaction‐based payable, TrekkSoft AG would like to introduce an improved online payment solution and massively expand the already existing offer so‐called ”TrekkSoft gateway” worldwide.
“We will launch in October 2012 a unique payment solution for tour operators and activity providers from all over the world,”says Philippe Willi, co‐founder and CFO of TrekkSoft AG.
A recently‐hired Marketing Manager from New York City will implement the so‐called “marketing roll‐out” solution and try to offer to about 250 000 tour operators and activity providers.
The company is entirely self‐funded by the founders, and a capital increase has been recently carried out in order to finance marketing operations.
Veröffentlicht in adventure, Backpackers, Berner Oberland, Tourismus, Unternehmertum, tagged bus2alps, bus2alps america, bus2alps-america.com, bus2alps.com, bustoalps, golden ticket bus2alps am Oktober 14, 2011 | Kommentar schreiben »
for immediate release
Study abroad student wins the Bus2alps Golden Ticket
On Wednesday October 13 Bus2alps was proud to award a “Golden Ticket” for free travel to Karletha Jordan, a Chapel Hill student who is studying abroad in Florence, Italy. Karletha was awarded the Golden Ticket for being Bus2alps 10,000 passenger to book a trip in 2011.
Florence, Italy — October 13, 2011. Last night Bus2alps Ltd announced its 10,000 passenger in 2011 and awarded a Golden Ticket for free travel to Karletha Jordan of Chapel Hill. Karletha attends the University of North Carolina at Chapel Hill and is spending the Fall Semester studying in Florence, Italy through the Lorenzo de’ Medici program. Karletha became Bus2alps 10,000 passenger when she booked the Florence to Budapest trip. The Golden Ticket entitles her to a full refund on her trip to Budapest, free travel on any Bus2alps trip for the remainder of 2011, and her choice of a weeklong ski trip with Bus2alps America, or a European Spring Break trip in 2012. The celebration dinner and prize giving took place at Osteria Il Gatto e La Volpe, one of Florence’s most popular restaurants for students.
When asked what she thought about being the Golden Ticket winner Karletha responded “I am very excited and thankful for Bus2alps for making it possible to travel in Europe for free. I am so excited. I love all the trips. You guys do an amazing job, you set it up so it is laid back and fun and you can do things on your own time so I never feel rushed. I love the atmosphere and your energy. I just love you guys and I’m glad i get to do my traveling with Bus2alps.”
Bus2alps CEO Jon Fauver says, “Reaching the 10,000 mark yesterday is proof that we are on the right course. Bus2alps started by pioneering a new way for students to travel around Europe, and we are committed to maintaining our high standards and staying the leader in the market. Studying abroad can be one of the most influential parts of an undergraduate education, and Bus2alps makes sure students get the best experience possible during their time in Europe. We have big plans for the future and are excited about our expanded trip schedule and departure cities for 2012.”
Bus2alps Ltd. caters primarily to North American students studying abroad in Europe, and offers high value travel packages including transport, accommodation, excursions and guides. By maintaining focus on easy, fun, safe travel at student prices Bus2alps Ltd. ensures passenger satisfaction and return business. Since its foundation in 2003 by Australian traveler Simon O’Keeffe, Bus2alps has maintained steady growth of at least 50% a year with peaks 100% growth in 2007, 2008, and 2009. Reaching a benchmark of 10,000 passengers in one year is a milestone event for Bus2alps. For students studying abroad, Bus2alps eases cultural transitions with weekend city breaks, day trip and 7-10 day holidays to over 20 different destinations in Europe from 8 different departure cities.
Veröffentlicht in adventure, Backpackers, Berner Oberland, Tourismus, Unternehmertum, tagged canyoning chli schliere, canyoning in switzerland, canyoning zulg, seilpark interlaken am April 7, 2011 | Kommentar schreiben »
Dank wunderschönen Sommer Temperaturen können wir dieses Jahr
den Canyoning Chli Schliere so frühzeitig wie noch nie anbieten.
Ab diesem Wochenende 9. April 2011 bis ende Monat wird Canyoning Chli Schliere täglich um 10:00 Uhr durchgeführt.
Wir empfehlen den Chli Schliere Trip nach wie vor nur für sportliche und mutige Teilnehmer. Der Canyon beinhaltet lange Abseilstellen, hohe Sprünge, schnelle Rutschen und gilt als der beste in der Region.
Als Alternative für Canyoning Neulinge offerieren wir unseren Frühlingscanyon Zulg an Wochenenden um 10:00 Uhr. Die Zulg ist ein idyllischer Canyon gelegen im schönen Emmental, etwa 1 Autostunde von Interlaken entfernt. Diese Tour ist für jedermann geeignet.
Wir freuen uns schon jetzt auf eine erfolgreiche, spassige und freudige Sommersaison 2011 und stehen bei Fragen jederzeit zur Verfügung.
Outdoor Interlaken Team
Mehr Infos unter www.outdoor-interlaken.ch